In 2008, he partnered with media mogul Oprah Winfrey to start her eponymous TV network, one of the most popular among Black viewers. Zaslav isn’t unfamiliar with the lucrative upside in reaching new and different audiences. “They are leaving a lot of money on the table,” Castro said.
And while Hispanic and Latino Americans go to the movies at the highest rate of all races and ethnicities in the US, they made up just 5.9 per cent of all characters in the biggest 100 movies of 2019 - far less than their share of the broader population.
Yet, Hollywood is still missing out on $10 billion in sales every year by not hiring more Black talent and telling more Black-led stories, a 2021 report by the consulting firm McKinsey & Co. One of WarnerMedia’s most popular original movies on HBO Max this year was a “Father of the Bride” remake that featured a Latino family at the center. Breakout hits such as “Black Panther,” “Crazy Rich Asians” and Jordan Peele’s movies have time and again proven there’s serious money to be made in getting women and minorities on all sides of the camera. Every major media company has struggled with hiring workers more reflective of the country and telling a broader array of stories.īoosting representation of minorities and women is a business imperative for the entertainment industry. Discovery’s CNN unit in providing news and information, has initiatives to improve representation in terms of gender, ethnicity and race at every level of the newsroom. In a matter of months, Zaslav has transitioned from running a company with a few thousand employees to one with tens of thousands.īloomberg News, which competes with Warner Bros. Discovery of malice or overt discrimination.) They also asked for patience. He declined to speak further about hiring practices, though executives close to Zaslav rejected the claims that its behavior fits into any kind of pattern. Discovery spokesperson told Bloomberg News that the company is committed to diversity and will build on programs already in place. The board has three women and five people of color because of WarnerMedia-owner AT&T’s picks, though none are Hispanic or Latino.Ī Warner Bros. “When the announcement of the board was made, LULAC was deeply disappointed in fact that there were no Latinos represented,” said Sindy Benavides, the chief executive officer of LULAC. The company has not yet agreed to do that, and the group sees Zaslav’s new hires as red flags. Discovery to publicly commit to diversifying its workforce. In recent months, a coalition of about a half-dozen groups, including the National Urban League and the League of United Latin American Citizens, has met with Zaslav’s team hoping to convince Warner Bros. Related : New Chamber chairman wants Boston’s business community to embrace a more diverse workforce
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